Project Brief: Design packaging for any beverage of your choice.
Design Solution: Pounding Heart is a coffee aimed towards men and women who share a love for horror and coffee. Pulling inspiration from old horror comic books “Tales from the Crypt” and “Haunted Horror” as well as pop art movie posters.
The illustration on the bottle is of a woman before and after drinking the cold brew. Her socket is filled with coffee beans and an x-ray displays her heart tying back to the name. The graphic on the coffee bag shows a skeleton hand reaching from beyond the grave with the cold brew bottles aside.
Moodboard & Sketches
moodboards helped develop Pounding Heart's graphic style and color palette as well as its target audience
sketches for coffee bottle labels
Process Work
list of possible horror related names and illustrative type study styles
color studies for the bottle labels | final label for the bagged coffee grounds
final bottle label