Project Brief: Create a branding campaign for the 2019 London Design Festival.
Design Solution: The London Design Festival celebrates and promotes London as the entry to the international creative community. Projects by designers, architects, and artists are showcased allowing audiences to feel inspired during and after the event. Open your mind as well as your eyes to the most creative people at the design capital of the world.
Ditching the original bold, red color palette, a sky blue, violet, and charcoal grey are used for a joyful feel. The geometric logo represents the architectural buildings around the city of London. The underground tube maps are shown through the entirety of the campaign as well as the saying 'open mind, open eyes' with the word open outlined.
