Project Brief: Choose a local business to campaign for and create a social media marketing strategy as well as creative ads. Design three Instagram ads, three Facebook ads, Instastories, three Instagram/Facebook carousel ads, a TikTok ad, and promotional emails.
Design Solution: Puzzle Zoo is a toy store located in the SoCal region. The shop contains a wide selection of unique toys such as action figures, comics, funko pops, board games, and more. Bright colors, playful illustrations, and quoted Yelp reviews about the store help bring a fun feel to the ads.
Social Media Ads
Facebook ads with illustrated imagery & yelp reviews for the messaging
Instagram ads with the same imagery & messaging as the Facebook ads
Instagram carousel ads focus on the toys to come and play with at Puzzle Zoo with a call to action stating to "visit today!"
welcome email after signing up with Puzzle Zoo/promotional emails sent once a month about all the best deals and toys in stock
The Tik Tok video pulls imagery from other social media posts such as Spider-Man swinging through the city, Marilyn Monroe walking the red carpet, bubbles bouncing through the air, hot wheels racing down the street, and much more to create a mini animation of all the toys and fun Puzzle Zoo guarantees their customers.
Sketches
storyboard sketches for TikTok ad
variety of different sketches for Instagram/Facebook ads, carousels, & emails